Refi.com Identifies Opportunities to Lift Conversion and Boost Revenue
Refi.com, an organization that offers mortgage loan refinancing, partnered with VoiceSignals to boost profit by increasing the average call-to-fund rate. VoiceSignals' People Intelligence Platform (PIP) analyzed conversations between Refi's sales agents and customers. The platform revealed the key personality traits distinguishing Refi's mortgage loan applicants who completed the transaction by funding a loan versus those applicants who did not complete the mortgage transaction.
VoiceSignals identified the traits of our highest converting prospects, showed us the precise lift in our conversion by focusing on them, and served up interaction guidance so our Loan Officers can build rapport and relationships without any additional training. This is taking understanding your customer to new levels.
“Leveraging developments in Artificial Intelligence and Behavioral Science, VoiceSignals has developed and validated a voice-based psychometric assessment platform that can accurately score a person's psychological characteristics in real-time by listening to them speak.”